Design Brief

Posted at 11:29 AM

What is the design brief?
 
A design brief is a general statement of what you are going to create, why you are going to create it and who you are going to create it is for.  It provides the project details so that you, your team or anyone can create it.  *In the ‘real world’ generally, someone else will be doing the work and you want them to create exactly your vision.   A design brief establishes clear expectations between a client and the design team.
In this case you are will be doing all the work yourself and don’t have to communicate to anyone, but you need to write one anyways.  Why?  It is very important that you to know the direction you are going, so you don’t waste your time.  Just writing it down helps iron out some of the kinks and make sense of the project.

Design Brief Expectations
  • Project Overview: Write a paragraph describing the following  but not limited to.
    • Described a full scope and background of the design
    • Described exactly what you want to accomplish
    • Define and describe the audience 
      • Who is the intended audience
      • Described the most important things you want to communicate with your audience

Design Specifications
Design Specifications are very detailed descriptions of the conditions, requirements and restrictions with which a design must comply. This is a precise and accurate list of facts such as conditions, dimensions, materials, process and methods that are important for the designer and for the user.
The design specification consists of a list of requirements, conditions and limitations, which the product should meet.  It should include, among other requirements:
  • Dimensions
  • Requirements
  • Materials
  • Techniques
  • Output Form

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